Kotler’s Attack and Defense Strategies Comment / 5,480 views / / ABOUT THIS CONTENTThis graphic identifies 5 attack strategies, though it doesn't actually go into a lot of detail on them or on how to defend against them (thus the title is a bit misleading).Subject: Strategy/Frameworks Source: SGCS Ltd., MBACheat.comFrontal: confronting dominant players head-on (more often price-based and often subsidized by the home market)Flanking: entering niche or geographical area where players are weak or not presentEncirclement: encircling an opponent’s position (covering all nice areas with an array of product styles)By-pass: leap-frogging – choosing a different battlegroundGuerilla: attacking in small raids on competitor’s territory. Designed to sap strength and wrong-foot them.Post navigation← Previous postMBA Math ReviewNext post →Accounting Modular Cheat SheetMore Related PostsStrategic Group AnalysisStructure – Conduct – PerformanceA Strategy Creation Process FlowPlayers AnalysisAreas of Strategic and Organizational Analysis and ImprovementLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment *Name * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. ΔThis site uses Akismet to reduce spam. Learn how your comment data is processed.
