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ABOUT THIS CONTENT
This graphic identifies 5 attack strategies, though it doesn't actually go into a lot of detail on them or on how to defend against them (thus the title is a bit misleading).
- Frontal: confronting dominant players head-on (more often price-based and often subsidized by the home market)
- Flanking: entering niche or geographical area where players are weak or not present
- Encirclement: encircling an opponent’s position (covering all nice areas with an array of product styles)
- By-pass: leap-frogging – choosing a different battleground
- Guerilla: attacking in small raids on competitor’s territory. Designed to sap strength and wrong-foot them.
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