General Electric (GE) Business/Industry Fit Matrix

ABOUT THIS CONTENT

A matrix developed by General Electric Company to establish the suitability of markets to a business.
Source: SGCS Ltd., MBACheat.com
Subject: Strategy/Frameworks

One way of using this framework is to adopt the following steps:

  1. SWOT analysis
  2. Score external factors
  3. Weight the scores
  4. Compare internal factors (market share, market strength, manufacturing, R&D, distribution, after sales, finance, image, product range, labor relations, workforce skills, age of plant, etc.)
  5. Plot the results (market size, market growth rate, cyclicality of market, intensity of competition, barriers to entry, margins, state of technology, social, political and economic environment)
  6. Allow for future plans

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterGoogle+Share on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.