Players Analysis

ABOUT THIS CONTENT

An analysis of an industry’s players provides an overview of the current and potential competitors’ positions and directions with respect to strategy, objectives, capabilities, and/or other relevant dimensions.

An analysis of an industry’s players provides an overview of the current and potential competitors’ positions and directions with respect to strategy, objectives, capabilities, and/or other relevant dimensions. It can be used to forecast competitors’ future behavior, predict their responses, determine how they can be influenced, and to gain insights into their relative advantages and/or disadvantages.

players analysis

Methodology

  1. Define players. List all potential competitors and identify key information such as revenue, profit, size, products, customers, stakeholders, mission/vision statements.
  2. Analyze players. Identify the most important competitors and define them on the basis of their industry and market perspective, define the segments in which they compete, and assess their capabilities.
  3. Summarize competitive environment. Determine the strengths and weaknesses of individual players. Look at: revenue and profit by business, cash flow, experience curve, stock performance, financial return measures, product/market performance.

Notes

  • Use the purpose of the organization (vision/mission, objectives, strategies, and value propositions) as a point of departure
  • Be careful not to neglect to examine “peripheral” players
  • From the universe of competitors, the key ones need to be thoroughly analyzed through advanced economic and strategic techniques, to fully understand the competitors who pose the greatest strategic threats
  • Several level of detail of the analysis could be pursued according to the amount of available time/resources
  • Player’s analysis is a fundamental technique with many uses: overview of competitive structure, predicting competitive behavior, alliance opportunities, etc.
  • The scope of the project will determine the depth of the analysis required

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