- Consider yourself honored to be asked to speak
- Give listeners sincere appreciation
- Whenever possible mention names of listeners
- Play yourself down not up
- Say “we” not “you”
- Don’t talk with scowling face
- Talk in terms of listeners interests
- Have a good time
- Don’t apologize
- Appeal to nobler emotions of audience
- Welcome criticism (don’t resent it)
- Be a good man skilled in speaking (practice)
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