Pricing: The Strategy and Process 1,264 views / / ABOUT THIS CONTENTA comprehensive overview of pricing strategy and process; covers six areas-from production costs to market-share objectivesSubjects: Article Summaries, Marketing Source: E. Raymond Corey, Strategic-Marketing-Management This content is for Premium, Lifetime Access members only.Log In RegisterPost navigation← Previous postMcKinsey’s 7-S and Pascale’s Adaption ThereofNext post →The Balanced Scorecard – Measures that Drive PerformanceMore Related PostsMarket SegmentationMarketing Plan OutlineLinking the Balanced Scorecard to StrategyFramework for Analyzing Work GroupsFix the Process, Not the Problem