Potential Data Sources for Strategic Analysis

Sometimes the biggest challenge in strategy formulation or strategic planning is getting the information necessary. Here are some sources to consider.

• Analyst reports
• Annual reports
• Benchmarking
• Company data/interviews
• Competitor analysis
• Cost accounting data
• Cost and margin drivers analysis
• Customer surveys
• Expert interviews
• Evaluation of product/market segments
• Industry analysis
• Players analysis
• Press clippings
• Product/market segmentation
• Ratio analysis
• SEC filings
• Segmentation analysis
• Size and growth of the market
• Strategic era analysis
• Strategic group analysis
• Strategic planning framework
• Substitution analysis
• Supply and demand economics
• Supply chain analysis
• Trade journals
• Trends analysis
• Value chain analysis