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ABOUT THIS CONTENT
Includes information summarized from the following articles: To Reach China’s Consumers, Adapt to Guo Qing; Entering China: An Unconventional Approach; and Performance Issues in U.S. – China Joint VenturesSubject: Article Summaries
Source: To Reach China’s Consumers, Adapt to Guo Qing by Rick Yan; Entering China: An Unconventional Approach by Wilfried Vanhonacker; Performance Issues in U.S. – China Joint Ventures by Gregory E. Osland, S. Tamer Cavusgil
Source: To Reach China’s Consumers, Adapt to Guo Qing by Rick Yan; Entering China: An Unconventional Approach by Wilfried Vanhonacker; Performance Issues in U.S. – China Joint Ventures by Gregory E. Osland, S. Tamer Cavusgil
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