Notes on Business in China

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Includes information summarized from the following articles: To Reach China’s Consumers, Adapt to Guo Qing; Entering China: An Unconventional Approach; and Performance Issues in U.S. – China Joint Ventures
Source: To Reach China’s Consumers, Adapt to Guo Qing by Rick Yan; Entering China: An Unconventional Approach by Wilfried Vanhonacker; Performance Issues in U.S. – China Joint Ventures by Gregory E. Osland, S. Tamer Cavusgil
Subject: Article Summaries
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