Marketing Notes – Customer Intimacy

ABOUT THIS CONTENT

This diagram was created by one of the authors of MBAcheat.com (now defunct) as his interpretation of Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together by Fred Wiersema. It was created for a dissertation on customer relationship management for High Value / Low Frequency organizations.
Source: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together by Fred Wiersema courtesy of MBAcheat.com (now defunct)
Subject: Marketing

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