Managing Cultural Diversity: Implications for Organizational Competitiveness
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ABOUT THIS CONTENT
This article reviews arguments and research data on how managing diversity can create a competitive advantage. We address cost, attraction of human resources, marketing success, creativity and innovation, problem-solving quality, and organizational flexibility as six dimensions of business performance directly impacted by the management of cultural diversity. We then offer suggestions for improving organizational capability to manage this diversity.
Source: Taylor H. Cox, Stacy Blake, Academy of Management Executive, Vol. 5 No. 3, 1991