Case Hints – Case Analysis Evaluation

Analysis

• Does the paper contain analysis/evaluation (or merely a restatement of facts presented in the case?)
• Does the evaluation identify all the major problems and opportunities facing the company/protagonist?
• Does the evaluation exhibit an understanding of the appropriate strategic management concepts/issues?
• Does the overall evaluation provide a good basis for making recommendations?

Recommendations

• Are specific recommendations provided on all critical issues?
• Is a good attempt made to substantiate the recommendations?
• Is the substantiation persuasive?
• Are the factors most critical to the success of the recommendations identified?
• Will the recommended actions insure long-term success?

Written Communication

• Do the exhibits support the text?
• Is the paper logically consistent throughout?
• Is the paper clear and concise, proofread and connected, and professionally presented?