ABOUT THIS CONTENT
General and structure tips for presenting a new business plan, your company's services, etc.Subject: Miscellaneous
General Tips
- Address a tangible, recognized need; if the need isn’t recognized, you must educate the audience
- Be logical
- Differentiate yourself from others
- Demonstrate an emotional commitment
- Convince the audience you are telling the truth
- Use motion
- stiff presenters are ineffective
- take off your coat
- move your arm
- take some restricted steps
- Have a backup plan for presentation aids (overheads instead of Powerpoint, etc.)
Structure Tips
- Useful introduction methodology: Bait, Pitfall, Rescue
- Bait – use an analogy or metaphor, story or anecdote, or a rhetorical question that alludes the need about to be addressed
- Pitfall – describe the problems associated with the need and why the solution you are going to present is lacking or insufficient
- Rescue – explain that your company, services, etc. will overcome the pitfalls described
- The introduction is the most critical part of the presentation; pre-sell the audience or lose them
- The bulk of the presentation should focus on ‘How To’ and ‘So What’ information
- Close with a call for action (ask for money, ask for an order, etc.)
There Are No Comments
Click to Add the First »
Click to Add the First »