Marketing Notes – Managing the Sales Force
Basic notes from core MBA marketing course, focusing on managing the sales force
Subject: Marketing
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Kotler Summary – Chapter 17: Designing pricing Strategies & Programs
Chapter notes for the famous marketing textbook by Kotler
Subject: Marketing
Marketing Notes – Pricing
Basic notes from core MBA marketing course, focusing on pricing issues
Subject: Marketing
Kotler Summary – Chapter 18: Selecting & Managing Marketing Channels
Chapter notes for the famous marketing textbook by Kotler
Subject: Marketing
Marketing Notes – Quantitative Methods Review
Basic notes from core MBA marketing course, focusing on quantitative methods review
Subject: Marketing
Kotler Summary – Chapter 19: Managing Retailing, Wholesaling & Market Logistics
Chapter notes for the famous marketing textbook by Kotler
Subject: Marketing
Kotler Summary – Chapter 20: Designing and Managing Integrated Marketing Communications
Chapter notes for the famous marketing textbook by Kotler
Subject: Marketing
Strategic Sales Management: A Boardroom Issue
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How to Treat Customers Right: Winning the Channels Challenge
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Introduction to Marketing
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