Long-term Industry Attractiveness
- Market size and growth rate
- Industry profitability
- Competitive intensity
- Seasonality
- Cyclicality
- Economies of Scale
- Technological and capital requirements
- Social, environmental, legal impact
- Emerging threats and opportunities
Business Strength/Competitive Position
- Relative market share
- Profit margins relative to competitors
- Ability to compete on price and quality
- Knowledge of customer and market
- Competitive strengths and weaknesses
- Technological capability
- Caliber of management
