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Marketing Notes – Logistics Management and Marketing

Logistics Management

Systems Approach

Strategic Tools

Logistics Effort

Five Decision Areas for Logistics Management

  1. Production
  2. Transportation
  3. Facilities
  4. Inventory
  5. Communications

Logistics and the Environment

Example Laws

Necessary & appropriate response to environmental concerns?
  or
Partially motivated by protectionist reasons?

Other Environmental Issues

Customer Service and Satisfaction