Get Innovative or Get Dead


The authors of In Search of Excellence discuss the management technique of managing by walking around. This management strategy relies upon three principles: taking care of customers, constant innovation, and paying attention to people both within and outside the corporate framework. The strategy involves walking around, because it requires managers to leave their offices in order to personally supervise the production process, talk to customers, and get in touch with all aspects of the business. People contact is the most important tenet of this management strategy, which will purportedly lead to a successfully run corporation.
Source: Tom Peters, California Management Review, Fall 1990, pp. 9-26

Subject: Article Summaries
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