Below is the table of contents for MBA Boost version 1.0

MBA Boost e-Book Table of Contents

Accounting

Miscellaneous Notes

Textbook Notes

Chapters 1-4, 6

Chapters 5, 7-10

Case Analysis / Work

A Model for Case Analysis and Problem Solving

Why the Case Approach

Your Responsibilities

Preparing a Case: Six Steps for Problem Analysis

General Reminders/Check List

Writing Tips

Final Comments

Why We Use the Case Method

Some Guidelines for Case Analysis & Number Crunching

Marketing Management - Case Analysis

Suggested Technique for Case Analysis

Case Evaluation

The Case Method

INTRODUCTION

CASE LEARNING

Pattern Recognition:

The Role of Analysis and Logic:

Difference From Lectures:

PREPARATION

Individual Preparation:

Group Preparation:

THE CLASSROOM

Some suggestions:

The Body Of Discussion:

The Summary:

SUMMARY

Strategic Frameworks

Traditional Product Life Cycle

Economics

MACROECONOMICS REVIEW

MICROECONOMICS REVIEW

Equations

Finance

CAPM - Right or Wrong?

Finance Formulae

Finance Textbook Notes

Chapter 1 - The Firm and Its Environment

Chapter 2 - Maximizing Stockholders' Welfare

Chapter 3 - The Structure and Interpretation of Accounting Statements

Chapter 4 - Value and Risk

Chapter 5 - Financial Risk: Theory and Estimation

Chapter 6 - Assessing Expected Rates of Return: Theory and Evidence

Chapter 7 - Bringing Together Risk and Expected Return

Chapter 8 - The Basics of Capital Budgeting

Chapter 9 - Special Issues In Capital Budgeting Decisions

Chapter 10 - Adjusting For Uncertainty and Financing Effects In Capital Budgeting

Chapter 11 - Managing Total Risk With Derivative Securities

Management / Leadership

12 Ways to Make Listeners Like Us:

Are you a good leader?

Dee Hock on Management

Rules for Business & Life

12 Ways to Win People to Your Way of Thinking:

The 7 Habits of Highly Effective People

The Seven Habits

The balance of "production" and "production capability"

Quotes

Lee Walker's Seven Perspectives

Marketing

Core Concepts Overview/Synopsis

Production Concept

Product Concept

Selling Concept

Marketing Concept

Four Pillars:

Societal Marketing Concept

6 macro-environment forces:

3 shares:

Four categories of reaction patterns:

4 Levels of competition:

Seven steps to Benchmarking:

Positioning strategy:

Value Chain

5 primary activities:

4 Support activities

Market Segmentation

Ways to segment a market:

6 Levels of Market segmentation:

Patterns of Market Segmentation - Preference Segments

Market Segmentation Procedure

Requirements for Effective Segmentation

Market Targeting

Ways to Market

Seven O's framework.

Four major trends within the natural environment.

4 Current Technology trends:

7 stages of new product development process:

Positioning:  Errors to Avoid

3 types of business buying situations:

Straight Rebuy

Modified Rebuy

New Task

5 Stages of Buying Process

4 Types of Buying

Consignment Selling: Trend or Another Wild Idea?

Projected Impacts

Customer Intimacy

Direct and Online Marketing

Direct Marketing

Online Marketing

Issues of Concern

Marketing on the Internet

Cluster Analysis of Information Users

Going Online - What To Do and Not Do (Unanswered Questions)

Organizational Impact

Elasticity Analysis

What is Elasticity?

Point Elasticity - Interpretation

Other Types of Elasticity:

Conclusions

Integrated Marketing Communications and The Changing Role of Advertising

Integrated Marketing Communications

The IMC Planning Process

The IMC Planning Process

Changing Role of Advertising

Seeking Benefits in Sales Promotion

Dabbling in Direct Marketing

Public Relations Equals Proven Success

Kotler's Chapter Summaries

Chapter 4: Managing & Marketing Info & Measuring Market Demand

The marketing research process:

The Characteristics of Good Marketing Research

An Overview of Forecasting & Demand Measurement

Chapter 11: Developing New Products

When do you develop new products in business process?

Organizing Product Development (Various Structures)

Eight Stages in New Product Development Process

Customer Adoption Process: How do new customers learn about/try new products?

Chapter 17: Designing pricing Strategies & Programs

Chapter 18: Selecting & Managing Marketing Channels

What are marketing channels?

Why are they used?

Channel Functions & Flows

Channel Levels

Channel-Design Decisions

Analyzing Customers' desired service output levels

Establishing the channel objectives & constraints

Identifying the major channel alternatives

Evaluating the major channel alternatives

Channel-management decisions

Selecting channel members

Motivating channel members

Evaluating channel members

Modifying channel arrangements

Channel Dynamics

Roles of individual firms in the channel

Channel Cooperation, Conflict & Competition

Causes of channel conflict

Managing channel conflict

Legal & Ethical Issues in Channel Relations

Chapter 19: Managing Retailing, Wholesaling, & Market Logistics

Types of Retailing:

Retail Organizations

Retailer Marketing Decisions

Trends in Retailing

Wholesaling

Chapter 20:  Designing and Managing Integrated Marketing Communications

A view of the communication process

Developing Effective Communications

Promotions

Chapter 21: Managing Advertising, Sales Promotion, & Public Relations

Advertising

Sales promotion

Public Relations (PR)

Chapter 22: Managing the Sales Force

Sales Force Components

Managing the Sales Force

Evaluating Sales Reps

Chapter 23: Marketing Management

Managing Direct & Online Marketing

Planning a direct marketing campaign

Types of online marketing channels

For a company to go online:

Logistics Management and Marketing

Logistics Management

Logistics Management

Systems Approach

Strategic Tools

Logistics Effort

Five Decision Areas for Logistics Management

Logistics and the Environment

Example Laws

Other Environmental Issues

Customer Service and Satisfaction

Managing Marketing Information

The Marketing Information System

The MIS Components

Marketing Research

The Marketing Research Process

Developing the Research Plan

Market Research and Measurement

Measurement

Major Issues

Quantitative Research Data

Advertising Impact Measurement

Database Marketing

Managing The Sales Force

What is a Sales Representative?

Major Steps in Effective Selling

Sales Force Structure

Major Steps in Effective Selling

Steps in the Selling Process

Transaction vs Relationship Marketing

Transaction vs Relationship Marketing

Marketing Channels

Distribution Channel

Channel Issues

Channel Functions

Retailing Categories

Wholesaling

Purchasing

Why be part of a channel system?

Advantages/Disadvantages of Particular Channels

Miscellaneous

Pricing: The Strategy and Process by E. Raymond Corey

Manage Customers for Profits: (Not Just Sales)

Turn your industrial distributors into partners

Strategic Issues in Distribution by Takeuchi

Pricing

Things To Consider

Historical Perspective

Modern Perspective

Pricing Enables the Marketer To

Role of Pricing

Establishing Pricing Limits

Role of the Customer

3 C's for new product prices

Role of the Customer

Basic Pricing Strategies

Naming a Price

Conclusions

Product Life Cycle

Quantitative Methods Review

Performance Maximization -Optimal Sales Goal

Use of the Calculus

Constrained Optimization

Breakeven Analysis

Important Breakeven Concepts

Including an After Tax Target:

Which Approach is Better?

Miscellaneous

Powerful PowerPoint presentations

Simple animation can make PowerPoint slide shows sizzle

Show time!

Create custom design templates

Slide setup

Saving the template

Template test drive

Creating PowerPoint presentations that reach out

The scenario

Adding the button

Don't let this happen to you!

Making the jump

Other actions

Other approaches

Take advantage of PowerPoint's Notes feature

Creating notes

Modifying layout and formatting for all the notes in a presentation

Printing notes

Creating a series of click-activated instructions in PowerPoint

Timing is everything

Running the slide show

Adding the company logo to your PowerPoint slides

Anyone can master this tip

What can go wrong

Enhance your slide presentations by recording an audio background

Start recording, cue the sound, and click at the right time

Twelve Presentation Tactics

Operations

Operations Review Material

Process Design

Managing Capacity

Little's Law

Project Management

Inventory Management

Push/Pull

The Goal

Quality

Service Quality

Waiting and Service Quality

Matching Capacity and Demand

Service Factory

Time-based Competition

Mass Customization

Re-Engineering

Process Note

Organizational Behavior

Miscellaneous OB Questions / Issues / Notes

Advantages and disadvantages of a heterogeneous group vs. homogeneous groups

Do groups make better decisions than individuals?

Framework for Analyzing Work Groups

How can employees be motivated to perform?

How can I effectively implement change?  What pitfalls will I likely face?

How do employees assess issues of 'fairness' or 'equity' in the workplace?

How does group culture affect performance of the group?  Of the individual?

How is the Organization Structured?

Functional Form

Divisional Form

Hybrid Forms

Matrix Form

Network Structure

Managing a Task Force - Concerns with one's use

Mental Models

Miscellaneous

External vs. Internal Control

Tasks

Motivation Theories

Note on Organization Structure

Organization Structure

Basic Forms

Emerging organizational structures

What are some factors that influence people's judgments of others?

What are the advantages/disadvantages of conflict within groups?

What different types of decision making techniques can be used?

What factors influence whether or not a group is cohesive

Where should decision making authority reside in the organization?

Six Thinking Hats

Statistics

Statistics Review Sheet

Statistics Course Outline

T-Distribution Table

Z Table

Strategy

Competitive Intelligence

How Good is Your Company's Competitive Analysis? (Strategy Self-Analysis)

Frameworks

4 Cs

Alternative Framework to Porter's ICA

FIT Framework / Case Analysis

FIT

Numbers

Four-Region Framework (Portfolio Management Principles)

Future Value Management™ Methodology - A Conceptual View

General Electric (GE) Business/Industry Fit Matrix

Human Performance Framework

IBM Consulting Group

Kotler's Attack and Defense Strategies

Motorola New Enterprises - 14 Questions for New Ventures

PEST Analysis

Porter 5 Forces Frameworks

Seven O's framework

STEEP

The five elements of STEEP analysis

When should STEEP analysis be used?

How to apply the STEEP analysis

Strategic Management - Analysis / Choice / Implementation

SWOT

Overview

SWOT Questions

A SWOT Analysis must be more than a set of four lists

A Criticism of SWOT

A Sample Checklist

Porter's Chapter Summaries

Chapter 1: The Need for A New Paradigm

Key questions to ask:

Conflicting Explanations

Asking the Right Questions

Classical Rationales for Industry Success

The need for a new paradigm

Toward a New theory of National Competitive Advantage

Porter's Study

Porter Ch.3: Determinants of National Competitive Advantage

Premises:

Determinants of National Advantage

Factor Conditions & Demand

Related and Supporting Industries

Firm Strategy, Structure, and Rivalry

The Role of Chance

The Role of Government

Chapter 5: Four Studies...

Printing Presses (Germany)

Patient Monitors (U.S.)

Ceramic Tiles (Italy)

Robotics (Japan)

Sun Tzu and the Art of Business: Six Principles for Managers

Appendix I - Data Sources

Reference & Data Sources

Basic Sources of Economic Statistics

Economic Data in Electronic Form

Basic U.S. Statistical Sources

National Income and Product Accounts Statistics

Budget

Financial Statistics

Labor Statistics

Census Publications

International Sources

Indexes to Sources of Statistics

International Trade Statistics

Product Classification Manuals

United States Trade

International Trade

Indexes

Exporting and Importing

Product Classification Manuals

Periodical Indexes / CD-ROMs / Online Data Bases

Periodicals

International Companies: Directories--Worldwide

International Companies: Country and Regional Directories

Corporate Information - U. S.

Company Profiles

Electronic Corporate Reports

Rankings

Industry Information

A.  Industry Overviews and Analysis

B.  Industry Classification

C.  Statistical Sources

D.  Periodical Special Issues

E.  Indexes to Periodical and Newspaper Articles

F.  Industry Operating Ratios

G.  Guides to Further Information

U.S. Companies:  Sources of Information

A.  Directories -- Public and Private Companies

B.  Directories --Private Companies

C.  Indexes to Periodical and Newspaper Articles - Public and Private Companies

D.  Financial Information -- Public Companies

E.  Company Rankings -- Public and Private Companies

Appendix II - Weights & Measures

Appendix III - Web Resources

Listing and Description of Download Files

[mouse over the to see a pop-up description of the file]

Case Work

• Case Analysis Template  
  
  

Learning Tools

• USC MBA-PM Math Review Files (.zip)  
  
  

Marketing

• Introduction to Marketing  
  
  

Organizational Behavior

• Organizational Behavior Class Notes Part I  
  
  
• Organizational Behavior Class Notes Part II  
  
  

Reference

• Various Historical Time-Series Economic and Market Data  
  
  

Spreadsheets

• Amortization Template  
  
  
• Basic Option Pricing Models  
  
  
• Big-picture Valuation Spreadsheets  
  
  
• BizEd Between the Sheets  
  
  
• Brealey & Myer's IMC Guano Project  
  
  
• Corporate Finance Spreadsheets  
  
  
• Diversification and Risk  
  
  
• Economic Value Added  
  
  
• Estimating the Weighted Average Cost of Capital  
  
  
• Financial Statements Model  
  
  
• Focused Valuation Spreadsheets  
  
  
• Forecasting Financial Statements  
  
  
• Free Cash Flow vs. Cash Flows to Shareholders  
  
  
• Futures Spreadsheets  
  
  
• Inflation and the Real Interest Rate  
  
  
• International Capital Budgeting  
  
  
• Lease or Buy?  
  
  
• Multiples  
  
  
• NPV and IRR Rules  
  
  
• Optimal Capital Structure  
  
  
• Options  
  
  
• Portfolios of Stocks, Bonds, and Bills  
  
  
• Real Option Models in Corporate Finance  
  
  
• Real Option Models in Valuation  
  
  
• SCORE Spreadsheets  
  
  
• Time Value of Money  
  
  
• Two Asset Portfolio  
  
  
• Valuation in Acquisitions  
  
  
• Valuation Inputs Spreadsheets  
  
  
• Valuation of Other Assets  
  
  
• Valuation of Specific Types of Companies  
  
  
• Valuation Spreadsheets  
  
  
• Value Enhancement Spreadsheet  
  
  
• Valuing Companies  
  
  

Statistics

• Electronic Statistics Textbook [.zip]  
  
  

Listing of Article Summaries Included

Article Summaries

• Acquisitions - Myths and Realities
  
  
• Agreement and Thinking Alike: Ingredients for poor decisions
  
  
• Balanced Scorecard
  
  
• Choosing Strategies for Change
  
  
• Concepts for the Management of Organizational Change
  
  
• Corporations, Culture, and Commitment: Motivation and Social Control in Organizations
  
  
• Essentials of Negotiation
  
  
• Fix the Process, Not the Problem
  
  
• Framework for Analyzing Work Groups
  
  
• Get Innovative or Get Dead
  
  
• How Small Companies Should Handle Advisers
  
  
• How to Treat Customers Right: Winning the Channels Challenge
  
  
• Introduction to Managerial Decision Making
  
  
• Linking the Balanced Scorecard to Strategy
  
  
• Maintaining Momentum in Mergers
  
  
• Manage Customers for Profits (Not Just Sales)
  
  
• Managing a Task Force
  
  
• Managing Cultural Diversity: Implications for Organizational Competitiveness
  
  
• Matrix Management: Contradictions and Insights
  
  
• National Culture and Management
  
  
• Note on Organization Structure
  
  
• Notes on Business in China
  
  
• On The Folly of Rewarding A, While Hoping for B
  
  
• Pricing: The Strategy and Process
  
  
• Problem Solving and Conflict Resolution in Groups
  
  
• Producing Sustainable Competitive Advantage Through the Effective Management of People
  
  
• Rewards Systems and the Role of Compensation
  
  
• Self-Fulfilling Stereotypes
  
  
• Special Group Management Techniques: Procedures and Examples
  
  
• Strategic Dissonance
  
  
• Strategic Issues in Distribution
  
  
• Strategic Sales Management: A Boardroom Issue
  
  
• The Abiline Paradox: The Management of Agreement
  
  
• Thriving Locally in the Global Economy
  
  
• Time - The Next Source of Competitive Advantage
  
  
• Total Quality and Human Resources Management: Lessons Learned from Baldridge Award-Winning Companies
  
  
• Total Quality Management & Employee Involvement: Are they compatible?
  
  
• Turn your industrial distributors into partners
  
  
• Whisteleblowing: Reaping the Benefits
  
  
• Why C.E.O.'s Succeed (and Why They Fail): Hunters and Gatherers in the Corporate Life
  
  
• Why Incentive Plans Cannot Work