Purpose of the Organization

ABOUT THIS CONTENT

A review of a business unit’s and corporation’s mission/vision statements, objectives, and strategies helps one to understand its future direction and orientation.

Table of Contents

A review of a business unit’s and corporation’s mission/vision statements, objectives, and strategies helps one to understand its future direction and orientation. Mission/vision statements convey the purpose and aim of the organization. Objectives communicate specific goals to be attained within a certain time period, between several months to a few years. Strategy defines the means to achieve the goals

organization purpose

Methodology

  1. Fact gathering. Research literature about the company, interview top managers, and study company advertisements.
  2. Synthesis and evaluation. Decipher company mission/vision statements. Determine whether the statements are consistent with the company’s objectives, strategy and value proposition. Compare the company’s mission/vision, objective, strategy and value proposition to those of its competitors.
  3. Reformulate as required. Work with management to develop priorities. Reformulate the mission/vision, objective, strategy, and value proposition as required.

Notes

  • Much can be learned about a company’s (and its executives’) nature and culture from its mission/vision statements, value proposition, etc.
  • Not many companies differentiate themselves in terms of these statements
  • Statements need to be updated as the company evolves
  • Mission/vision statements should be linked to the strategies and objectives
  • A corporation as a whole as well as its individual business units should have developed such statements

Strengths

  • Provides insight into a company’s culture, purpose, goals and means of achieving them
  • Provides insight into the attitudes of higher management

Weaknesses

  • Quite easy to confuse mission/vision and objectives
  • Can sometimes be misleading
  • Different companies apply different meanings to the terms mission/vision, value proposition, strategic intent, etc.

There Are No Comments
Click to Add the First »