Source: Wiersema's book on "Customer Intimacy" courtesy of MBAcheat.com (now defunct)
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Marketing Notes - Customer Intimacy
Description:
This diagram was created by one of the authors of MBAcheat.com (now defunct) as his interpretation of Wiersema's book on "Customer Intimacy". It was created for a dissertation on customer relationship management for High Value / Low Frequency organizations.
Source: Wiersema's book on "Customer Intimacy" courtesy of MBAcheat.com (now defunct) |
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